TikTok is introducing a updated setting that permits them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the platform revealed that it now features over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, from AI artwork to informative clips, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
The service shared that there are currently over a billion videos on its service identified as made with AI. Collectively, in excess of 100 mn videos are uploaded to the platform each day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI content they view by using the “manage topic” option in the app and selecting AI-made media. Other topics that are already be adjusted under the filter include news, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines require content makers to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its community policies.
Additionally, the platform will now add an AI-generated label to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This step is intended to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The company is additionally establishing a $2 million awareness program for specialists and groups to produce educational content about ethical AI use. This project will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid discussion over intentions to cut jobs for a large number of safety staff in Britain. TikTok is set to cut 439 jobs in its trust and safety department in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”